While at Bootstrap, I held many responsibilities including but not limited to managing internal and client social media and content creation; designing and strategizing email campaigns; visual storytelling; audience engagement; and user experience design and development.

My role blended my skills in interaction design and graphic design to bring a unique and youthful approach to the marketing team at Bootstrap. While contributing my knowledge and skills, I gained extensive hands-on experience and knowledge of how to apply my expertise to the world of digital marketing. I have learned directly from the professionals what it means to truly “bootstrap” by marketing myself, creating purposeful design, and continuing to expand my knowledge.

• Social Media Management & Content Creation - For internal Bootstrap socials as well as client profiles; I designed and scheduled posts and campaigns that ensured brand consistency and promoted engagement and growth online as well as financially for our clients. View some of my campaigns on this page below.

• Email Marketing - I designed templates and email campaigns for some of our clients including Vermont Marketing Meetup, Champlain Valley Apiaries, and Apex Sealing. I am proud to say that every campaign that I designed or created templates for had over 70% link open rate as well as increased performance in relation to previous campaigns.

• Brand & Campaign Design - I created and designed assets for our clients digital campaigns and brand identity. Assets include presentations, social media templates and campaigns, promotional materials, brand voice, type styles and families, color palettes, etc.

• Marketing Strategy - Analyzing post performance and optimizing content strategy based on audience behavior was a foundational task throughout my internship. I utilized A/B testing as well as social media analytics to make informed decisions and design future campaigns to be more successful.

• User Experience and Interface Design - Working with web designers and clients, I drafted wireframes and proposed website and design improvements to enhance user/customer experience to increase digital traffic and engagement.

• Team Collaboration - I worked alongside professional copywriters, marketers, strategists, and collaborative partners to align creative content with the marketing goals for our clients—arguably one of the most important tasks within digital marketing!

• Adobe Creative Suite (Illustrator, Photoshop, InDesign, Premiere Pro, After Effects)- for social media, branding graphics, and content creation.

• Figma - for wire framing and prototyping interactive content.

• Canva - for designing easy-to-use and quick-turnaround templates and collaborative content.

• Wordpress/Squarespace - for website content uploads, layout improvements, and blog publishing.

• Mailchimp - for creating client email templates and email marketing.

• Sprout Social - for scheduling and managing social content publishing.

• Later - for social media scheduling and management.

• Google Ads - for running paid ads and and measuring performance.

Throughout this internship I have strengthened key skills and learned to:

• Designing with strategy in mind - Design goes further when it is purpose-driven. I make it a key point to know who, what, where, and why my content is being consumed.

• Think analytically - Design is backed by math and science. Testing and methodologies is essential to successful campaigns in marketing and design.

• Collaboration & communication is key - Teammates are crucial when it comes to projects and learning new things!

• Be ready to adapt - Software and tools are ever-changing and you never know when a new software or method might be introduced. Campaigns and clients can be unpredictable —stay ready to make necessary changes.

• Never stop learning - Even when I’m not in the classroom, there’s always something new to learn and sometimes the best way to learn is to just DO IT!