An App design and brand development sprint
“An intuitive organization app designed for users to share and save recipes, create collaborative grocery lists, and completely change the way they think about food and cooking.”
Logo and brand identity kit
I developed a catchy name to define the product's identity, created a wordmark logo for brand recognition, and crafted a brand strategy and kit. I designed a vibrant color palette and typography to capture the energy of cooking, along with icons and illustrations to align with the brand kit.
Depicting the user base through proto-personas
In the proto-persona phase, I created initial user personas based on assumptions to guide design. These proto-personas identified user needs, goals, and pain points, providing a foundational understanding before deeper research. This early focus ensured our design was user-centered from the start.
Wireframes
The next step was to start envisioning the layout and elements of the digital project. I began with low-fidelity, hand-drawn wireframes, then refined these into greyscale digital wireframes for the application’s key pages.
Grocery List Page
Homepage
Recipe Card Page
High Fidelity Mockups
Using Adobe XD and Adobe Illustrator, I refined my wireframes, applying the brand kit that I initially made. This step brought the brand’s visual identity to life, aligning with my strategy to create a cohesive and engaging digital presence.
Interactive Prototype
I finished this sprint by developing my mockups into an interactive prototype in Adobe XD, allowing for realistic user flows and functionality testing. This prototype was integral for mock tests to experience the brand's digital presence firsthand, simulating navigation and interactions to gather feedback.
<— Go Ahead, give it a try!
This project allowed me to refine my skills take a brand from concept to a fully realized digital experience, combining strategic thinking with design knowledge. Through thoughtful user research, brand development, and interactive prototyping, I delivered a cohesive, engaging solution that aligns with both the brand’s goals and user needs. This work reflects my commitment to creating purposeful, user-centered designs that resonate with audiences and drive meaningful engagement.